DIGITAL MEETS PHYSICAL: designing fast food restAUrants of tomorrow
Spatial Design Strategy
Workshop Coordination & Facilitation
Phyical Mockup Creation
Customer Testing
Envision a Quick Serve Restaurant (QSR) that fulfilled projected customer visitor target estimates (known as “throughput”) for 2025/2026 target. Strategy & design teams were tasked to imagine, build, and test both the interior restaurant experiences as well as strategize future reconfigurations of exterior drive-thru to prioritize faster more accurate service.
Spatial Design Strategy
Workshop Coordination & Facilitation
Phyical Mockup Creation
Customer Testing
Envision a Quick Serve Restaurant (QSR) that fulfilled projected customer visitor target estimates (known as “throughput”) for 2025/2026 target. Strategy & design teams were tasked to imagine, build, and test both the interior restaurant experiences as well as strategize future reconfigurations of exterior drive-thru to prioritize faster more accurate service.
DIGITAL MEETS PHYSICAL: designing fast food restAUrants of tomorrow
CFA
9 areas of the restaurant were central to design exploration. These main points represented key parts of the customer journey where major decisions or friction points take place in the greater fast food experience. Design concepts led to countless cycles of prototype creation, research protocol creation and testing with both CFA store operators and a cross section of fast food customer participants.
After 5 years of development, Chick-Fil-A Jodeco Road in metro Atlana, launched their first two story restaurant design that incorporated all areas of our cross collaborative efforts.
CLIENT: CHICK-FIL-A
ACCENTURE SONG
DESIGNED- 2019 / LAUNCHED- 2024
